Anonymous brand called Barbell Object

In early spring this year, I received a DM on Instagram. "I'm contacting you because I'm planning on launching a new brand in FW23 and I'd really like you to take a look at it."

I looked at her profile and there were only a few posts with her logo on them, with no clear clothes on them. The details were so unclear. I quietly closed the screen.

A few days later, the next email came: "We understand that there is a disadvantage in that there is little actual information in the first period, so although we would normally refrain from doing so, we have attached the product sheet."

I thought they should have done that from the beginning, but I opened the attached file without much expectation. What appeared was a detailed description of the design and process. It was not just about highlighting the good points, but also included the drawbacks and was written modestly. I could see his strong passion for clothing and his honesty towards his products and clients.

I immediately contacted them to express my desire to attend the exhibition and closed the email. Once again, I thought to myself, "I should have done this from the beginning."

Saturday, August 5th.

Barbell Object is finally unveiled with a STOCK LIST that includes famous stores.

Although the brand is being unveiled, it is only being launched, and they are being kept quiet so as not to talk much about the internal situation. That is the soul of Barbell Object. They are fighting an honest battle, fighting only with their deliverables, without any career or production background.

Black canvas coveralls arrived in the first delivery.

The sturdy No. 8 canvas is dyed with sulfur and then bio-treated. Wool is used for the piping, which is irregularly punctured during the processing process. The top button is craftsman-made SILVER 925. Below that are hand-carved buffalo buttons. A single point of hard light shines into the decadent atmosphere, creating an analog earthy feel and warmth.

Through repeated experimental processing and trial and error, we link the design, process, and roadmap. In the modern fashion scene where "cool clothes" have become the norm, we carefully add factors that will bring even greater joy and make the wearer feel attached to the garment.

The appearance of the bag changes over time. The hard material becomes more familiar, and the bag becomes more your own with the time you spend with it.

I decided to buy the clothes the moment I entered the exhibition hall; the power of the clothes is conveyed at a glance. The products seem to be imbued with emotion. They are heavy, serene, and strict. They have the dignity of a lover's father whom you meet for the first time.

While most brands today are breaking down gender barriers, it's rare to find something so earthy and manly. It has the rigidity, inorganic quality and seriousness of German industrial products. It's a contradictory challenge and the resulting sophistication.

I would like you to evaluate the product by touching it, not by reading or looking at pictures, so I will refrain from being too descriptive. I will show you the finer details of the design in the store, so please come and see it for yourself. I think you will be intimidated by the overwhelming presence of the product, but please try to make it your own little by little.

We also have matching overpants and high-gauge wool tops available, so please check them out too.

barbell object - 2023FW 1st Delivery

- Canvas piping jacket

- Canvas sack trousers

- Wool L/S top

Drop 8.5 sat 12 pm- / online 8.11 fri-